Tara Fela-Durotoye

Tara Fela-Durotoye is a Nigerian beauty entrepreneur who founded House of Tara International in 1998 and developed initiatives including a bridal directory and makeup school. She remains identified as the company’s founder, although day-to-day operational leadership passed to Managing Director Rosemary Layode in 2024.

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About Tara Fela-Durotoye

Profile information current to 2026-08-22.

Nigeria · Beauty entrepreneur · 2 affiliations

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Also known as: Tara Fela Durotoye
Known for: Nigerian beauty entrepreneurship; Beauty-sector skills development
Country: Nigeria

Beauty entrepreneur

At a glance

Fela-Durotoye founded House of Tara International in 1998.
House of Tara launched a bridal directory in 1999 and established its makeup school in 2004.
In 2013, the World Economic Forum identified her as a Young Global Leader and Forbes included her among its 20 Young Power Women in Africa.
She transferred House of Tara’s day-to-day operational leadership to Managing Director Rosemary Layode in March 2024.
In 2026, she unveiled Building Beyond You, a book about the House of Tara journey and building businesses that can endure beyond their founders.

Building House of Tara

A World Intellectual Property Organization keynote described Fela-Durotoye as having started her beauty enterprise while she was an undergraduate law student. House of Tara was established in 1998, followed by the launch of a bridal directory in 1999 and a makeup school in 2004.

Industry contribution and recognition

Fela-Durotoye’s public profile is associated with Nigerian beauty entrepreneurship and beauty-sector skills development. Her work received wider recognition in 2013, when a World Economic Forum programme identified her as a Young Global Leader and Forbes named her among its 20 Young Power Women in Africa.

Leadership transition and later work

Rosemary Layode became House of Tara’s Managing Director in March 2024 as Fela-Durotoye stepped away from day-to-day operations. Fela-Durotoye remains identified as the company’s founder, but the available sources do not resolve her current formal executive title or governance position. BusinessDay has also reported that she founded SEEP Africa, and in 2026 she unveiled Building Beyond You, a book about the House of Tara journey and sustainable enterprise beyond a founder.

Affiliations

House of Tara International Founder 1998–present
SEEP Africa Founder

Timeline

1998 House of Tara was established.
1999 House of Tara launched a bridal directory in Nigeria.
2004 House of Tara established its makeup school.
2013 A World Economic Forum programme identified Fela-Durotoye as a Young Global Leader.
2013-12-04 Forbes included Fela-Durotoye in its list of 20 Young Power Women in Africa.
2024-03 Rosemary Layode became House of Tara’s Managing Director as Fela-Durotoye transitioned away from day-to-day operations.
2026-05 Fela-Durotoye publicly unveiled Building Beyond You.

Additional verified details

Current context

As of 2026-08-22, available evidence supports Fela-Durotoye’s continuing status as House of Tara’s founder and indicates that she transferred day-to-day operational leadership to Managing Director Rosemary Layode. This does not establish a definitive current executive title because an older House of Tara biography page continues to describe Fela-Durotoye as the company’s CEO.

Biographical facts

A 2023 World Intellectual Property Organization keynote described Fela-Durotoye as having started her beauty enterprise while she was an undergraduate law student.
BusinessDay reported that Fela-Durotoye founded SEEP Africa, an initiative described as seeking to train and place more than one million sales professionals and entrepreneurs by 2028.
The Punch reported in May 2026 that Fela-Durotoye unveiled Building Beyond You, a book focused on the House of Tara journey and building sustainable businesses beyond their founders.